{"id":2274,"date":"2011-12-02T19:56:59","date_gmt":"2011-12-02T19:56:59","guid":{"rendered":"http:\/\/butcherbaker.net\/wordpress\/?p=2274"},"modified":"2011-12-02T19:56:59","modified_gmt":"2011-12-02T19:56:59","slug":"google-responds","status":"publish","type":"post","link":"https:\/\/lelandhale.com\/butcherbaker\/wordpress\/2011\/12\/02\/google-responds\/","title":{"rendered":"Google Responds"},"content":{"rendered":"<p><a href=\"http:\/\/www.isuppli.com\/Pages\/Home.aspx\" title=\"iSuppli home\">iSuppli<\/a> reports that the Kindle Fire has <a href=\"http:\/\/www.isuppli.com\/Display-Materials-and-Systems\/News\/Pages\/Red-Hot-Kindle-Fire-Blazes-its-Way-to-Second-Place-in-Media-Tablet-Market.aspx\" title=\"Kindle Fire moves to second in tablet shipments\">vaulted into second place<\/a> in the tablet market. At 3.9 million shipped units, Kindle Fire numbers are nearly triple its nearest competitor (Samsung, at 1.3 million). Add in the Barnes &#038; Noble tablet, with shipment estimates also at 1.3 million, and &#8220;forked&#8221; Android devices ring in at a solid 19% of market share.<br \/>\nThe <a href=\"http:\/\/www.amazon.com\/s\/?ie=UTF8&#038;keywords=blackberry+play+book&#038;tag=googhydr-20&#038;index=aps&#038;hvadid=11403856307&#038;ref=pd_sl_1igaq52hle_b\" title=\"RIM PlayBook fire sale prices\">RIM tablet<\/a>, meanwhile, is headed in the other direction, with a high level of <a href=\"http:\/\/press.rim.com\/release.jsp?id=5267\" title=\"Unsold PlayBook inventory\">unsold PlayBook inventory<\/a>. There is some irony here, as Amazon used the PlayBook as a <a href=\"http:\/\/www.slashgear.com\/amazon-kindle-fire-publishers-leak-used-playbook-as-template-27183081\/\" title=\"Kindle Fire uses PlayBook as template\">reference design<\/a> for the Fire.<br \/>\nWe&#8217;re not surprised at how this has turned out. The <a href=\"http:\/\/butcherbaker.net\/wordpress\/?p=1028\" title=\"Parry &#038; Thrust\">end-to-end model<\/a>, with hardware, software and a retail presence, is emerging as the best way to incentivize consumer tablet purchases. Up to now, however, we have focused on Apple, Amazon and Barnes &#038; Noble &#8212; they have the strongest end-to-end presence.<br \/>\nOne wonders how Goggle will respond to this competitive threat &#8212; threat because, while Amazon and Barnes &#038; Noble use Google&#8217;s Android to power their devices, they substitute their own ecosystem for that of Google&#8217;s Android. That&#8217;s a willful avoidance of Google&#8217;s advertising model.<br \/>\nWonder no more. Claire Cain Miller and Nick Bilton, writing for the <a href=\"http:\/\/www.nytimes.com\/\" title=\"New York Times\">New York Times<\/a>, report that <a href=\"http:\/\/www.nytimes.com\/2011\/12\/02\/technology\/companies\/a-new-google-venture-nudges-web-boundaries.html?_r=1&#038;hpw\" title=\"Google goes for store delivery\">Google is working<\/a> &#8220;on a delivery service that would let people order items from local stores on the Web and receive them at their homes or offices within a day.&#8221; Combined with Google Wallet and Google Offers, the services offer a proxy for the retail presence of Apple, Amazon and Barnes &#038; Noble.<br \/>\nWill it work? Well, there&#8217;s a chance. Google&#8217;s biggest enemy at times is itself, with a penchant for <a href=\"http:\/\/www.wordstream.com\/articles\/google-failures-google-flops\" title=\"Failed Google Graveyard\">perpetual Beta&#8217;s<\/a> that lead nowhere fast. This is not necessarily a knock; all successful tech companies have a backlog of failed products. This time out, the pieces for an end-to-end retail experience <em>do<\/em> appear to be coming together. The trick for Google is to integrate these three experiences (wallet, offers and delivery) into a seamless whole.<br \/>\nOne thinks Google may well deliver &#8212; if only because they must. Once they build a retail experience into Android, it will become (nearly) ubiquitous. The bigger question is whether anyone will care. Preliminary surveys indicate <a href=\"http:\/\/adage.com\/article\/digital\/consumers-trust-google-apple-mobile-payments\/229163\/\" title=\"Consumer trust for mobile payments\">consumers don&#8217;t trust<\/a> Google Wallet for mobile payments. That&#8217;s a big hurdle to overcome.<br \/>\n<strong>Update<\/strong>: Although it may cause another set of problems, one wonders how long Google will sit on the Motorola acquisition before trying to leverage it as part of an end-to-end strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iSuppli reports that the Kindle Fire has vaulted into second place in the tablet market. At 3.9 million shipped units,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,26,30],"tags":[110,268,269,271,316,341,342],"class_list":["post-2274","post","type-post","status-publish","format-standard","hentry","category-butcher-baker","category-publishing-2","category-technology","tag-barnes-noble-tablet","tag-google-delivery","tag-google-offer","tag-google-wallet","tag-ipad","tag-kindle","tag-kindle-fire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Responds - Butcher Baker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lelandhale.com\/butcherbaker\/wordpress\/2011\/12\/02\/google-responds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Responds - Butcher Baker\" \/>\n<meta property=\"og:description\" content=\"iSuppli reports that the Kindle Fire has vaulted into second place in the tablet market. 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