{"id":3380,"date":"2011-12-29T19:45:18","date_gmt":"2011-12-29T19:45:18","guid":{"rendered":"http:\/\/butcherbaker.net\/wordpress\/?p=3380"},"modified":"2011-12-29T19:45:18","modified_gmt":"2011-12-29T19:45:18","slug":"tablet-update","status":"publish","type":"post","link":"https:\/\/lelandhale.com\/butcherbaker\/wordpress\/2011\/12\/29\/tablet-update\/","title":{"rendered":"Tablet Update: iPad, Kindle Fire, Win 8"},"content":{"rendered":"

I care a lot about the tablet category because, quite selfishly, I see them (and eBooks) as a way out of the book sales doldrums. According to the Association of American Publishers<\/a>, eBooks sales grew by 202% in the past year, while the Trade Category declined by 34%. It ain’t rocket surgery to figure out which way the wind is blowing.
\nSo it is with great interest that I find not one but two reports out today, one about tablet sales, the other about tablet projections. Two very different reports, one with a consumer focus, the other with a business focus. Maybe not so different…
\nTHE FIRST<\/strong> is from Amazon, continuing their positive reports for Kindle sales through the holidays. Amazon are typically cagey in their report<\/a>, saying only that “customers purchased well over 1 million Kindle devices per week.” Those numbers are being helpfully interpreted as 4 million<\/a> Kindle units in December, most of them the new Fire, according to Casey Johnston at Arstechnica. That projects to about 6 million units sold since the new Kindle Fire became available in mid-November<\/a>.
\nBy contrast, Apple is projected to sell 13 million iPads<\/a> through the last quarter of 2011, according to JP Morgan analyst Mark Moskowitz, in a note that adjusted iPad numbers down from 13.3 million because of strong Kindle sales<\/a>.
\nTHE SECOND<\/strong> report comes from market research firm NPD. They’ve had some dodgy reports<\/a> in the recent past, including one that excluded iPad sales from its research estimates. Ok, bygones be bygones. Whatever. NPD are reporting now on tablet purchase considerations<\/a> in the business sector over the next 12 months. Their findings?
\nNearly 75% of U.S. small and medium businesses (SMB) plan to purchase tablets over the next twelve months. That number goes higher as business size grows; among larger firms, 89 percent plan to purchase new tablets in the next 12 months. Average spend ranges from a high of $39K to a low of $2K (the latter firms with under 50 employees). Most of those tablets will be the iPad<\/a>.<\/p>\n

\u201cBusinesses of all sizes appear to be determined to capitalize on the tablet phenomenon,\u201d said Stephen Baker, vice president of industry analysis at NPD. \u201cThe iPad, just as it is in the consumer market, is synonymous for \u2018Tablet\u2019 in the business market, leaving Apple poised to take advantage of the increased spending intentions of these SMBs. NPD\u2019s research shows that iPad purchase preference is higher among larger firms than smaller ones, which is an important indicator that Apple is gaining traction far outside its typical consumer space.\u201d<\/p><\/blockquote>\n

Given the “consumerization of IT,” we also expect a fair number of tablets to enter the business market through the hands of employees. We’ve seen it before. Which leaves us with a few questions.<\/p>\n