{"id":3717,"date":"2012-01-13T02:11:45","date_gmt":"2012-01-13T02:11:45","guid":{"rendered":"http:\/\/butcherbaker.net\/wordpress\/?p=3717"},"modified":"2021-03-08T11:13:43","modified_gmt":"2021-03-08T19:13:43","slug":"how-movies-lose-money","status":"publish","type":"post","link":"https:\/\/lelandhale.com\/butcherbaker\/wordpress\/2012\/01\/13\/how-movies-lose-money\/","title":{"rendered":"How Movies Lose Money"},"content":{"rendered":"<p>Ever since &#8220;Butcher, Baker&#8221; became a project of interest to Hollywood, I&#8217;ve been on a crash course to better understand the industry. One argument made to keep creative talent costs in check is that most movies lose money. Even successful ones.<br \/>\nBut that bit of myth-making is beginning to wear thin. Or at least get a little rough around the edges. Horace Dediu of <a href=\"http:\/\/www.asymco.com\/\" title=\"Asymco\">Asymco<\/a> has two back-to-back podcasts on what&#8217;s called &#8220;Hollywood Accounting,&#8221; also known as creative accounting. The latest is called <a href=\"http:\/\/www.asymco.com\/2012\/01\/11\/5by5-the-critical-path-21-negative-costs\/\" title=\"Horace Dediu: hollywood accounting #2\">&#8220;Negative Costs&#8221;<\/a> (podcast). The original is called <a href=\"http:\/\/www.asymco.com\/2012\/01\/04\/5by5-the-critical-path-20-below-the-beltline\/\" title=\"Horace Dediu - hollywood accounting #1\">&#8220;Below the (Belt)line&#8221;<\/a> (podcast).<br \/>\nBoth are worth a listen, especially if this kind of creativity intrigues you.<br \/>\nThe podcasts aside, we can summarize how it all works. Hollywood, as it turns out, is a fee-based industry. Those fees are structured up front to ensure a profit. As NPR&#8217;s <a href=\"http:\/\/www.npr.org\/blogs\/money\/2010\/05\/the_friday_podcast_angelina_sh.html\" title=\"NPR - Planet Money: We See Angelina's Bottom Line\">Planet Money<\/a> (Jacob Goldstein) shows, there&#8217;s a twisted logic here that bears close resemblance to carnival games:<\/p>\n<blockquote><p>As a case study, [Hollywood financial analyst <a href=\"http:\/\/www.amazon.com\/Hollywood-Economist-Hidden-Financial-Reality\/dp\/1933633840\" title=\"Edward Jay Epstein: The Hollywood Economist\">Edward Jay Epstein<\/a>] walks us through the numbers for &#8220;Gone In 60 Seconds.&#8221; (It starred Angelina Jolie and Nicolas Cage. They stole cars. Don&#8217;t pretend like you don&#8217;t remember it.)<br \/>\nThe movie grossed $240 million at the box office. And, after you take out all the costs and fees and everything associated with the movie, it lost $212 million.<br \/>\nThis is the part of Hollywood accounting that is, essentially, fiction. Disney, which produced the movie, did not lose that money.<br \/>\nEach movie is set up as its own corporation. So what &#8220;lost money&#8221; on the picture is that corporation \u2014 Gone In 60 Seconds, Inc., or whatever it was called.<br \/>\nAnd Gone In 60 Seconds, Inc. pays all these fees to Disney and everyone else connected to the movie. And the fees, Epstein says, are really where the money&#8217;s at.<\/p><\/blockquote>\n<p>Get that? There&#8217;s lots of money moving around; now you see it, now you don&#8217;t. Here&#8217;s what that carnival game looks like in graphic form (credit, Horace Dediu). Note how &#8220;Distribution Fee to Studio&#8221; is its own (profit) column.<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.asymco.com\/wp-content\/uploads\/2012\/01\/Screen-Shot-2012-01-11-at-1-11-8.17.30-PM.png\" alt=\"Horace Dediu: Negative Costs -- Hollywood Accounting\"><br \/>\n<strong>FILM PRODUCTION BUDGETS<br \/>\n<\/strong><br \/>\nThe other half of the accounting process is film budgets. As an author, lately I have been particularly interested in these numbers<a href=\"http:\/\/www.asymco.com\/2012\/01\/04\/5by5-the-critical-path-20-below-the-beltline\/\" title=\"Horace Dediu: Below the (belt)line\"> (story)<\/a>. For instance, I now know there &#8220;is no net,&#8221; so won&#8217;t count on a percentage of the net for anything but show-and-tell. (Although our option agreement on Butcher, Baker, has just such a clause.)<br \/>\nBased on Horace Dediu&#8217;s numbers for a limited dataset, the author portion of film budgets runs between 7 and 15 percent of total budget. I am guessing (educated) that the screenplay eats up most of that; no surprise, then, that &#8220;Frozen Ground&#8221; director <a href=\"http:\/\/www.imdb.com\/title\/tt2005374\/\" title=\"Scott Walker: Frozen Ground: Director: Writer\">Scott Walker<\/a> is also credited with the <a href=\"http:\/\/www.imdb.com\/name\/nm1960428\/\" title=\"Scott Walker: Writer\">screenplay<\/a>. With a $27M budget, Walker probably got a cool million or so for the screenplay alone (and that&#8217;s a conservative estimate). Bloody well done, Scott.<br \/>\nOh, and by the way, TechDirt reports that Hollywood Accounting is&#8230; um&#8230; <a href=\"http:\/\/www.techdirt.com\/articles\/20100708\/02510310122.shtml\" title=\"\" hollywood=\"\" accounting\"=\"\" losing=\"\" in=\"\" the=\"\" courts\"=\"\">losing in the courts<\/a>. I don&#8217;t see why (nod, nod, wink, wink)&#8230; It was a fiction to begin with.<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.asymco.com\/wp-content\/uploads\/2012\/01\/Screen-Shot-2012-01-04-at-1-4-8.53.27-PM.png\" alt=\"Horace Dediu: Film Production Budgets\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever since &#8220;Butcher, Baker&#8221; became a project of interest to Hollywood, I&#8217;ve been on a crash course to better understand&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,22,30],"tags":[142,214,251,289,411,477,478,531,576],"class_list":["post-3717","post","type-post","status-publish","format-standard","hentry","category-butcher-baker","category-movies","category-technology","tag-butcher-baker-2","tag-edward-jay-epstein","tag-frozen-ground","tag-hollywood-accounting-losing-in-the-courts","tag-npr-planet-money","tag-scott-walker","tag-scott-walker-frozen-ground-director","tag-the-hollywood-economist","tag-we-see-angelinas-bottom-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Movies Lose Money - Butcher Baker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lelandhale.com\/butcherbaker\/wordpress\/2012\/01\/13\/how-movies-lose-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Movies Lose Money - Butcher Baker\" \/>\n<meta property=\"og:description\" content=\"Ever since &#8220;Butcher, Baker&#8221; 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