{"id":5884,"date":"2012-05-05T15:20:44","date_gmt":"2012-05-05T15:20:44","guid":{"rendered":"http:\/\/butcherbaker.net\/wordpress\/?p=5884"},"modified":"2021-03-08T11:50:32","modified_gmt":"2021-03-08T19:50:32","slug":"microsoft-decides","status":"publish","type":"post","link":"https:\/\/lelandhale.com\/butcherbaker\/wordpress\/2012\/05\/05\/microsoft-decides\/","title":{"rendered":"Microsoft Decides"},"content":{"rendered":"<p>Last November, I speculated as to which, if any, <a title=\"Windows 8 eBooks\" href=\"http:\/\/butcherbaker.net\/wordpress\/?p=679\">eBook format <\/a> Microsoft would support in Windows 8 tablets.<\/p>\n<blockquote><p>[Mistakenly, I also ranked Windows Media Center as &#8220;more central&#8221; to Microsoft&#8217;s media consumption story. What? It&#8217;s just one piece of the puzzle. Anyway. Always willing to admit mistakes.]<\/p><\/blockquote>\n<p>And now it looks like we have our answer. A <a title=\"Microsoft buys Nook stake\" href=\"http:\/\/dealbook.nytimes.com\/2012\/04\/30\/microsoft-deal-adds-to-battle-over-e-books\/?hpw\">$1.7 billion <\/a>answer, by the way. Call it the <a title=\"Nook Color\" href=\"http:\/\/www.barnesandnoble.com\/p\/nook-color-barnes-noble\/1100437663?r=1&amp;utm_medium=cpc&amp;utm_campaign=Device%20Specific%20-%20NOOK%20Color&amp;utm_source=google&amp;cm_mmca1=38934a3a-3fa5-ce09-2bde-00005a6b3537&amp;utm_term=nook%20color&amp;cm_mmc=Google-_-Device%20Specific%20-%20NOOK%20Color-_-NOOK%20Color%20(exact)-_-Nook%20Color\">Nook<\/a>. From <a title=\"Nook Simple Touch\" href=\"http:\/\/www.barnesandnoble.com\/p\/nook-simple-touch-barnes-noble\/1102344735\">Barnes &amp; Noble<\/a>.<\/p>\n<blockquote><p>Microsoft agreed to invest hundreds of millions of dollars in Barnes &amp; Noble\u2019s Nook division on Monday, giving the bookstore chain stronger footing in the hotly contested electronic book market and creating an alliance that could intensify the fight over the future of digital reading.<\/p><\/blockquote>\n<p><a title=\"ePub\" href=\"http:\/\/en.wikipedia.org\/wiki\/EPUB\">ePub<\/a> is now the official winner in the eBook format wars. Why do I say that? It&#8217;s the eBook format supported by nearly everyone. Apple. Sony. Adobe. Kobo Reader. Blackberry Playbook. Everyone except Amazon, which uses a proprietary variant of the Mobi format; to be kind, they also support a command-line ePub converter called KindleGen. <em>Woo woo<\/em>.<\/p>\n<p>Oh wait&#8230; I&#8217;m missing something&#8230; Amazon <a title=\"Amazon market share post Agency agreement: NYT Julie Bosman\" href=\"http:\/\/mediadecoder.blogs.nytimes.com\/2012\/04\/11\/justice-files-suit-against-apple-and-publishers-over-e-book-pricing\/\">owns 60%<\/a> of the eBook market. And the U.S. Department of Justice apparently wants to help them get <a title=\"Amazon 90% ebook market share\" href=\"http:\/\/www.webpronews.com\/amazon-possibly-behind-justice-department-e-book-lawsuit-2012-04\">back to 90%<\/a>. Winner: <a title=\"Mobi format\" href=\"http:\/\/wiki.mobileread.com\/wiki\/AZW\">Mobi<\/a>.<\/p>\n<p>At any rate, here&#8217;s what Microsoft has decided:<\/p>\n<ul>\n<li>On the eBook format side, Microsoft chooses ePub by investing in the Nook Division. It&#8217;s the primary eBook format for the Nook Color and that&#8217;s the future. <em>Winner<\/em>: ePub.<\/li>\n<li>On the device side, the news release says the Nook Division will create a Nook Reader for <a title=\"Windows 8\" href=\"http:\/\/en.wikipedia.org\/wiki\/Windows_8\">Windows 8<\/a>. That reader will likely read multiple format types (the Android-based Nook already does), with ePub prominent among them. <em>Winner<\/em>: ePub.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Last November, I speculated as to which, if any, eBook format Microsoft would support in Windows 8 tablets. [Mistakenly, I&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,26,30],"tags":[45,61,84,106,141,142,160,226,314,341,359,360,380,409,439,558,562],"class_list":["post-5884","post","type-post","status-publish","format-standard","hentry","category-butcher-baker","category-publishing-2","category-technology","tag-agency-agreement","tag-amazon","tag-apple","tag-baker","tag-butcher","tag-butcher-baker-2","tag-collusion","tag-european-commission-collusion-investigation","tag-ios","tag-kindle","tag-leland-e-hale","tag-leland-hale","tag-microsoft","tag-nook","tag-price-collusion","tag-u-s-doj","tag-us-department-of-justice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft Decides - Butcher Baker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lelandhale.com\/butcherbaker\/wordpress\/2012\/05\/05\/microsoft-decides\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft Decides - Butcher Baker\" \/>\n<meta property=\"og:description\" content=\"Last November, I speculated as to which, if any, eBook format Microsoft would support in Windows 8 tablets. 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